A freshly updated and concentrated DISCOP program in Johannesburg will have an impact beyond purchasing and selling content. The forthcoming edition, to be held between November 20 and 22, will focus strongly on African TV initiatives in growth, partnerships with South Africa, the booming entertainment industry, and content exports to the mainland, in keeping with the DISCOP market vision of promoting the trade and co-production of multi-screen entertainment content across Africa.
Africa can play an increasingly important role in getting projects off the ground as co-production grows in global television. Countries such as Suth Africa, Kenya and Senegal are already providing competitive incentive programs, and DISCOP JOHANNESBURG’s this year’s edition will concentrate on African content manufacturers and will continue to work soundly to reach important players in Africa and beyond who can contribute value in development initiatives.
The DISCOP President Patrick Zuchowicki says: “The DISCOP JOHANNESBURG this year has a triple increase in projects that have cross-border potential, which African manufacturers have introduced to the market than they had in 2018.” “Not since the invention of television Africa has had such an impact on the development of initial multi-screen material,” he says.
In order to discuss the eight main pillars of the present industrial transition, a renewed focus on progressive work and supporting co-productions will come to life through the sidebar program DISCOPRO, which will feature more than 50 speakers on scene, including several in-transparent disrupters: what customers really want ; export of African material ; the challenge of contents monetization: stop facing sixteen works under the international standard will be presented, alongside key national and global industry players with a fixed shipping date, to assist in launching these initiatives. They are divided into four classifications: televisions, formats, documentaries and animation.
Sponsored by The Africa Channel the lecture series will discuss how autonomous manufacturers can export their contents and best fit to a fast growing globe of multi-cultural television. The debate will feature professionals from all over the globe. Four sessions will give you a quick study on what actually sells a project in today’s difficult setting to multi-cultural audiences.
Narendra Reddy, General Manager, The Africa Channel, adds that,’ commercial broadcasters, premium cable and streaming platforms around the globe have become recognizers of the importance of African material, but continental manufacturers must be proactive and engage actively in generating distributor possibilities. In addition, while the manufacturing should continue to develop into worldwide technical quality standards, Manufacturers should strive to create genuine, local and cultural narratives.
A tutorial track will highlight the scheme of rebates in South Africa and examine the advantages available under co-production agreements between South Africa and the United Kingdom, France, Germany, Canada and Australia, with many high-profile global TV series filmed in South Africa.
In the overall agenda the presentations will investigate future possibilities and provide further insight into the industry situation, including SES, ITV, Pomegranate Media, Agence France Presse, Al Jazeera, Ubongo, Shoot Cameroon and Vubiquity.