They say the road to success in entrepreneurship is narrow. When you eventually get there, the struggle to maintain the retentive stage is even more cumbersome. That has been the story of a black American family – the Anderson family. They are the founders of Symphony Chips (Potato chip) and they pride themselves at what they do. They work as a family to sustain their business and continue their growth in the city of Georgia.
(Potato chip) and they pride themselves at what they do. They work as a family to sustain their business and continue their growth in the city of Georgia.
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The Family of three – Dondre Anderson and his two daughters (Amina and Amari) – has gone through the troops and has leaped over the walls to get to where they are today.
The biggest wall they had to leap was first packaging, then supply chain and finally marketing. Their packaging problem was first the look and then finding the right manufacturer to produce their alluring potato chip bags.
Followed was stabilizing their supply chain. When entering into the market with a new product, many new companies fail due to lack of supply chain stabilization. Despite boastings of having the world’s only gourmet seasoned potato chip, they also have a multiple tier supply chain that the father oversees.
Finally, they had to worry about their marketing component. This requires combined efforts of both daughters to manage. Amina, who is seeking a career in film, helps with video production and video editing for their content creation. Amari, however, helps by overseeing their social media.
The trio began as a spice company. The Father is a retired Chef who worked on the Famous Las Vegas Strip. While on the strip, he discovered a custom blend that was sought after by patrons and fellow chefs alike.
According to Amina, “I had to convince my dad that we needed to package and sell this asap”.
“However, once we were featured in a grocery store, we discovered that no one buys spices they cannot taste, no matter how pretty it’s packed. Thereafter, we began doing in-store demonstrations. We started by putting the spice on raw vegetables and popcorn. But not until we began putting it on homemade potato chips in the store did customers begin to take notice”.
“The feedback back was the same, “the spices taste good. But where can I get a bag of these chips”? So we had to listen to our customers and that’s how ‘Symphony Chips’ came to live”, Amina added.