Leading music streaming platform, Boomplay has sign deal with Ghanaian music distributor Apprise Music. Apprise becomes the first music distributor in Ghana to acquire Boomplay’s catalog, which has quickly settled itself as the most popular streaming service in Africa and boasts of more than 3 million users in Ghana alone.
Apprise Music represents more than 20000 Albums with over 1200 recording artistes and 100,000 tracks across 20+ genres. It also distributes content for some new artists in the Highlife, Dancehall, Afropop and many more.
Speaking on the deal, Boomplay Ghana’s content acquisition manager Elizabeth Ntiamoah, said, “Bringing Apprise on board is certainly a boost for Boomplay and the Ghanaian music industry as a whole. This aligns with our narrative of pushing local music globally through digital distribution and cultivating the habit of monetization and streaming in our part of the world. With the caliber of artistes Apprise represents, their prompt delivery with regards to content and business ethics, we are looking forward to a great alliance.”
“Collaborating with leading music streaming service like Boomplay with its international marketing interests and Mobile App penetration; it gives the opportunity for music in our catalog to be directly placed in the hands of the consumer. This in itself gives the artistes we represent a special advantage in the digital music marketplace.”
Michael Bamfo; founder/CEO of Apprise Music Distribution said, “We hope all music artistes will take the opportunity of this and assist us to make the world’s music market a smaller place as we forge a strong partnership to give African Music a global outreach. And Provide solutions to African music monetization challenges.”