Caster Semenya Wins Gold at Inaugural Gerety Awards
The inaugural global Gerety Awards have announced winners of their 2019 Awards. The grand jury selected the winners following the executive jury sessions, which took place in 10 capital cities, and one of the winners is Nike South Africa’s “Just Do It: Caster Semenya”.
Co-founder, Lucía Ongay said: “I could not be prouder of the winners chosen by the Gerety jury, in total there were just 60 entries which reached the required score to be awarded this year’s Gerety Awards. The highly acclaimed and respected Gerety Awards jury and the winners they have chosen sets the benchmark for the very highest standard of creativity.”
Gerety jury member Angela Natividad, CCO, and co-founder of Hurrah.gg said: “There were plenty of woman-oriented ads, but that’s just the ad industry right now. What better focus group than Gerety to distinguish truly empowering works from femvertising?
“I also think some agencies believed that, because the jury is all women, work targeting women would stand a better chance. Not so. The winning brands from this year’s Gerety Awards draw from a range of industries and persuasions and are a testament to the discernment of a diverse and qualitative jury.”
The global Gerety Awards have launched, signaling a marked shift in award shows themselves redefining their role, especially as much of the advertising industry is aiming to redefine itself in these tricky times…
Grand Prix was awarded to LOLA MullenLowe for “HIDDEN FLAG”, McCann New York for “Changing the Game”, VMLY&R Warsaw for “The Last Ever Issue” and two Grand Prix was awarded to AMVBBDO for “Viva La Vulva”.
BBDO New York was awarded Agency of the Year with two Silvers, four Bronze and eight Shortlist. Winning work included “#DefyTheName” for Monica Lewinsky; “Care-E” for KLM; and “Nurses Save Lives” for Johnson&Johnson.
BBDO Worldwide was awarded Network of the Year with two Grand Prix, one Gold, three Silvers, four Bronze, and 17 Shortlists. Winning work included “Viva La Vulva” from AMVBBDO and AT&T “Train” from BBDO New York.
There were also winners from Australia, Canada, Colombia, Denmark, France, Germany, Lebanon, Netherlands, Poland, Russia, Spain, Sweden, UK, and the USA.
Wieden+Kennedy Amsterdam was awarded Gold for Nike South Africa’s “Just Do It: Caster Semenya”.
The most awarded countries include USA, UK, Germany and Spain: the USA had one Grand Prix, one Gold, five Silver, eight Bronze, and 13 Shortlist; the UK had two Grand Prix, one Gold, two Silver, and 10 Shortlist; Germany had two Gold, one Silver, one Bronze, and nine Shortlist; Spain had one Grand Prix, two Gold, seven Silver, one Bronze, and two Shortlist.