Elite Fashion Label, Dior, Incurs Wrath for Stealing African Styles

Elite Fashion Label, Dior, Incurs Wrath for Stealing African Styles

Global fashion signpost, Dior, has incurred the wrath of the black community for stealing African Styles for its 2020 fashion collection. The luxu

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Global fashion signpost, Dior, has incurred the wrath of the black community for stealing African Styles for its 2020 fashion collection.

The luxurious fashion trailblazer unveiled its #DiorCruise2020 in Morocco on April 29. It featured African Wax Print and African inspired attires on the runway, welcoming the world to the newest trends in fashion in African Styles.

Although the collection’s debut was successful, the black community is not thrilled. Dior’s collection has been referred to as a complete culture appropriation, plagiarism and lack of originality.

Many tweets expressed this anger as shown below;

— YellowSapphire (@Nkamo25) May 3, 2019

We’ve been wearing Dior for centuries and just didn’t know it 🤷🏿‍♀️🙃

— Ama-Bemma 🇬🇭 (@AmaBemma) May 4, 2019

Kitenge = Dior. Synonymous, our moms been rocking this stuff for centuries even before Columbus sailed.

— Otemu Duncan @stemduncun) May 5, 2019

Y’all never get enough from stealing from Africa. pic.twitter.com/g5LI8Cf6ht

— God’s defense General (@kay_raps) May 3, 2019

Congratulations on being some of the last people in the world to “discover” wax-print. Would you like to learn the history of it, spread all across Asia and Africa? Or is ignorance on-trend this summer?

— Ash Menon (@ashvinmenon) May 5, 2019

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Some seem to be angry about the use of African wax print. However, a greater number of people are expressing anger at the fact that fashion trends always have to be made by Western fashion houses before they are globally recognized.

A quick look at the styles outdoored by Dior and one would remember how far back black women have been rocking these styles all over the world to date.

Created by Italian fashion designer and Creative Director at Dior, Maria Grazia Chiuri, from headscarves to dresses, the # DiorCruise2020 was inspired by the memory of the House and Christian Dior’s first successor, Yves Saint Laurent, a native of Oran, Algeria, who was fascinated by Morocco.

According to an article released by Dior, “the collection is a world map connecting images and ambiances that, on this side of the Mediterranean, have shaped our visual culture. Its original inspiration – and veritable emblem – is Wax print fabric. The anthropologist, Anne Grosfilley, explores its complex origins and evolution. It is also a celebration of the luxury and value of the African wax print.”

With the backlash that the fashion house has received, it took to Twitter to share videos that would possibly help people understand the inspiration for the collection. Howbeit, that too has received greater backlash and sparked anger.