Our partnership with TIDAL will contribute to growth of the music industry – Chief Digital Officer, MTN Nigeria, Srinivas Rao

MTN Nigeria has announced a new partnership with TIDAL, global music and entertainment streaming platform, in a deal that would allow MTN subscribers to receive free 30 day to access music, videos, concerts, interviews and other news regarding their favourite artists across the world.

Speaking about the partnership, Chief Digital Officer, MTN Nigeria, Srinivas Rao, said, “MTN has always been supportive of local and upcoming artists. Our partnership with TIDAL is another footprint on how we continue to contribute to the growth of the music industry. We will continue to provide platforms like this that enable our customers to consume good music and connect with their favourite musicians.

While corroborating Rao’s comment, the Chief Operations Officer, Lior Tibon added that, “TIDAL naturally generates a hub for creatives of all backgrounds to intimately share their art. This launch taps into a nation with both rising and established performers taking over the entertainment industry, and provides a forum for artists to exchange ideas and foster growth.”