By Manny Ita
Beauty it is said, is in the eye of the beholder, and for different people of the sexes, that beauty is perceived in diverse ways; although physically for the most part, but often times in more implicit ways. However, in the course of living, several factors interplay to drive people to a beauty -seeking frenzy with one’s degree of self esteem playing a major role in that; to which extent also men and women have gone on to alter their natural skins’ texture, hair or other parts of their bodies in the drive to look appealing, especially to the opposite sex. One of the ways this happens is by skin bleaching.
Over the years, lots of men and women have erroneously been swayed by the belief that being fair in complexion is the definition of beauty, and more than many have studiously worked at looking fair by bleaching their skins, and at the end of the day, the results have hardly been what they bargained for, with the end results being damaged skins, constituting severe health risks when exposed to the elements, especially the burning heat of the sun, for those living in the tropics.
It is not an uncommon sight to see beautiful girls and women with bleached skins, usually leaving the knees, knucles, elbows and the legs not as bleached and dark.
By divine inspiration, Avila Skincare product, was conceived to provide organically based and far better alternative variants to beauty enhancement and restoration of damaged skins. The testimonies of users have been quite remarkable and worthy of sharing.
The Avila brand is revolutionary in concept and boasts of a variety of skin and hair-care products organically formulated by experts with in depth knowledge about skincare solutions,against the backdrop of extensive research to address various types of skin and hair challenges, ranging from stretch marks, pimples, dark spots, pregnancy scars to dark knuckles, bleached skins, etc.
The unique selling point of the brand is its breakthrough research into harnessing natural plants to birth these products, devoid of harmful chemicals as is widely the practice with most beauty products.
Some of Avila products include;Avila cocnut oil-a naturalskin mosturiser, lavenda oil, beard growth essential oil, facial treatment and scrub,vitamin c facial serum, scar and acne marks removal gel,knuckles cream etc.
Avila Beauty Skincare is available in all the geographical zones in Nigeria and a few other African countries, with plans already in motion to branch out into other African countries and beyond.
They are also available in online outlets, Jumia, Konga and several other stores and platforms.
The company recently hosted its distributors in Lagos to appreciate them for their good works in making the brand a household name with a plethora of testimonies to that. Begining with a training session where the distributors were put through some modern methods of distribution, sales as well as other nitty gritty issues with distributorship and sales to further equip them for bigger exploits, the distributors who came from virtually every state in Nigeria as well as Ghana and other African countries were given some special treats at one of the private beaches in Lagos where they loosened up and had fun. From there they were ferried to the Shoprite outlet at Sangotedo in Lekki, Lagos where they had the privilege of not just window-shopping but acquiring some things of their choice. The 2-day event culminated in an award ceremony at the prestigious Oriental Hotel in Victoria Island , Lagos where deserving distributors were awarded for their efforts at promoting the brand.
Speaking to africhroyale, Chief Executive of the company, Mrs.Temitope Mayegun disclosed that, it was a policy of the company to reward its outstanding distributors as a way of encouraging them to see beyond limits and also, saying it also served in encouraging others to do more.
Speaking on the awards, Mrs Mayegun said,
“The Avila awards is basically to appreciate our top distributors in the country who have done well within the year. It also serves as an incentive to existing and prospective distributors to up their ante. Apart from this, the award which is an annual event also serves as a medium to familiarise ourselves with each other in ways that redefine our core objectives.”
With the company slogan as “Avila Cares”, Mrs Mayegus averrs , “Life isn’t always glamorous and fabulous. Avila is all about encouraging people to go back to natural beauty. That is what our products do; they do not alter but accentuate your natural beauty.”
The awards ceremony kicked off with a red carpet and dovetailed to other activities, one of which was the launching of the Avila product magazine by Mrs Mayegun, which at a glance, gives prospective clients all product information of Avila Skincare Products and how to apply them, before the awards proper.
Looking resplendent in their various cultural attires, the host, distinguished guests and distributors of the company, had a memorable night as they were feted with the best of food, wine and music as Avila distributors got presented with awards in appreciation for their efforts within the year.
One of the distributors who spoke with africhroyale poured encomiums on the the CEO of Avila Skincare and Beauty Products, Mrs Mayegun, saying that it was a fantastic way of encouraging them as she was even determined to go many mikes further than she may have initially thought.
According to her, given the unique functions of the wide array of Avila products, the sky was the limit.
Reiterating the value placed on their distributors, Mayegun disclosed that in the near future, the company intends to go public,, and when that happens, Avila distributors will be given preference in that regard, saying at Avila, It was more like family.