British Broadcasting Corporation (BBC) Studios have heralded a new leadership team for Africa and the rest of the MENA region.
The executive vice president of BBC Studios’ for CEMA, Grant Welland made the announcement of the senior team which will be responsible for managing the affairs of the company’s established BBC branded services network and successful content sales and formats business in the region.
The new leadership team will reflect the strategic decision to move from a general management structure based around four sub-regions – Poland, Africa, Middle East, and the Mediterranean, and Central & Eastern Europe – with the concern being on specialist lines of business for the CEMA region as a whole.
Speaking on the new team, Welland, EVP for CEMA, BBC Studios, said: “In a quickly changing market, the combination of a senior management team who are professionals in their field, and well-connected teams based in local markets will give us the focus, effectiveness, and consistency that we need to evolve and improve our presence in the CEMA market.”
Reporting to Welland who is responsible for strategy and business development, in addition to delivering revenue and profit growth across their line of business are the following:
Louise La Grange who was the former director of strategy and business development, global markets, at BBC Studios; will take up the position of SVP Branded Services-Commercial. La Grange will have primary commercial accountability for BBC Studios’ branded services across Central and Eastern Europe and Africa.
Salim Mukaddam who was the ex-General Manager and vice president of Central and Eastern Europe (CEE) at BBC Studios; will assume the role of SVP Content and Format Sales. He will be responsible for growing the value of the distribution business.
Natasha Hussain will be accountable for driving opportunities for growth across all lines of business for Israel, Turkey, and the dynamic Middle East and North Africa region.
While Cecilia Beacon will be accountable and responsible for marketing and editorial decisions across BBC Studios’ branded services network in CEMA in the position of SVP programming and marketing.