The International Association for Broadcast & Media Technology has unveiled the result of a major initiative that is designed to aid both technology vendors and buyers in developing their technology and business strategies.
Although, sharing roadmaps has become a fundamental requirement in the new collaborative environment as point sales are increasingly being replaced with long-term partnerships between tech suppliers and buyers.
However, both sides need to be confident that their ideas and vision for the future are closely aligned to form the basis of a successful long-term relationship that enhances business opportunities for both parties.
The Roadmap’s structure allows new areas to be added and adoption maturity to be simply updated over time.
The 14 technologies and trends are grouped into families which consist of CPU, GPU, Buss Architectures, 5G, DVB, ATSC, amongst others.
The IABM has put together an industry-wide group of members and technology buyers to build the roadmap.
It incorporates the major current and unfolding technologies and trends, which are mapped onto the standard technology adoption curve which ranges from bleeding edge to commodity in each of the five main blocks of the BaM Content Chain.
Until now, there has been no common framework for the roadmaps that express this, with every vendor and end-user creating their own from scratch and inevitably based on a different set of assumptions.