There are numbers of make-up artists who have carved a distinct niche in the beauty industry either by repeat attempt to perfection, innate skill or after an accidental job well done. Some of these have given up in the race for some reasons, while others have found the niche post, held-on to it and forged ahead making a statement.
What really made some fall and what are some of the lessons that inform those that have refused to ‘bow out?’ Let’s now draw some inspiration from Omolola who is a successful example in this niche market.
Omolola Maja is one of Nigeria’s finesse make-up artists, the founder and CEO of “Sacred beauty,” who combines her trade with massage therapy, beauty tutoring, SPA and cosmetics brand consultancy.
Born to a Nigerian father of Yoruba origin and a ‘multi-national’ mother (having different nationalities and ancestral background), Lola attended the London college of beauty therapy and Saint Mary’s college respectively.
It is amazing to know that Lola started her make-up artistry when she was 14 years old in high school. As Robert Frost has it in his poem ‘The Road Not Taken,’ Lola made a rare decision, taking the road that led to her dream instead of following other people’s path or expectation for her.
She has worked with major fashion events, celebrities, fashion magazine to say the least. Recognizing her creativity and uniqueness, she attracted the attention of multi-choice and was awarded with multi-choice African magic viewer’s choice Award as best make-up artiste in 2015.
One of her biggest achievements was the launch of her own lashes range which she called ‘Sacred Range’. It was a quick success and as a result, she decided to expand her market by retailing and taking it online. Her intention was “sacred” indeed with a focus on making high quality make-up product available to beauty students and make-up entrepreneurs in her beloved country Nigeria. After being successful with her first product, she decided to move to other brands of beauty products. With this, she immediately establish a market for herself and quickly came up with a beauty care company called ‘Sacred Group of Companies’ in the country called green.
Some of the artiste she has worked on are: Tiwa Savage, Genevieve Nnaji, Eku Edewor, Omotola Jalade Ekehinde, Omawunmi, Waje and a host of others.
One inspiring thing about Lola’s story that makes a deep impression upon the heart is her masculine decision to go in the direction of her dream. This is a rare decision she has taken. Lola is truly a bird that refused to change its feathers because the weather is bad. She has since inspired many to take up the beauty challenge without apology and has created the avenue and environment for such dream to thrive.