Augmented Reality: The Future of Online Shopping
Although augmented reality has been around for a long time, the truth is that it has not been popularized until a few years ago, thanks to some devices such as Google Glass or games such as Pokémon Go, which has up to 500 million downloads in the two first months after its launch.
Among the companies that use virtual reality-augmented commerce, we can highlight the case of IKEA. This company launched an application in 2017 that allows you to place virtually any of your products in a homestay. This application is perfect for the customer to know how the product will stay in their home even before buying it, it also saves users time and money, since they do not have to go to the physical store to look for it.
In this case, Amazon also has an application with a function somewhat similar to IKEA, which allows you to see all your products in the space you want, in this way, we will know if it fits both volume and design.
In addition to the augmented reality, in recent months, an online appliance store opened its first online store in which the products were holograms that allows buyers to see the product completely and make a purchase from the comfort of their homes. Significantly improving, the experience of the buyers.
In the fashion sector, one of the first brands that have used augmented reality is Converse, which in 2012 launched an application to see in real time what their shoes would look like on the client’s feet.
On the other hand, Ray-Ban offers the possibility that it is the client who designs a model of fully customized glasses based on face-mapping technology. This technology allows the consumer to see how the glasses would be from different angles, uploading a photo of his face to the platform.
An example of apps that use augmented reality is Gap’s Dressing Room app, which simulates a tester, works similarly but using a mannequin instead of a real image. With this application you can create virtual models, choosing the size, height, and weight of the mannequin.
Zara is one of the last companies that joined the fashion of augmented reality, it has done this with its new application that shows in its shop windows inside the stores, real size models wearing the latest news of the company. This will allow the clients to enjoy an interactive and surprising experience that will help them buy in a simpler and faster way.
