After a successful collaboration with top music brands in the entertainment industry, one of the most sought Nigerian instrumentalists, Ifiok Effanga, popularly known as Fiokee, began putting efforts into a personal project. Having come this far, he is stopping at nothing to transform his brand into a household name.
During a dialogue with a showtime personality, the popular Nigerian guitarist explained the difficulties experienced by instrumentalists in the Nigerian music industry.
“In this part of the world, it’s difficult to survive as an instrumentalist, except if you have the grace of God. For me, I thank God for He bestowed grace on me to become a celebrated guitarist in a tight industry, where even the singers are struggling. It’s huge for me, and being the first guitarist to break into Afrobeat and Hip-Hop platform. It’s a complicated world for instrumentalists because people focus on only the artists and producers. But I believe someday it would get better. That’s the reason I’m fighting hard to make sure that our part of the industry is recognized. Thank God it’s now gradually getting people’s attention”, Fiokee said.
The guitarist, whose latest song, ‘Dumebi’, featuring Peruzzi and Davido is currently enjoying huge airplay, explained why among many other top music brands, he chose the DMW star artists to feature on his song.
“I love the type of rhythm Peruzzi and Davido bring, it’s a perfect pair. It was an awesome idea bringing them together to make this beautiful record. Peruzzi is a plus because he’s the rave of the moment. While on the other hand, Davido has strong brand power.
Speaking on how he turned out to become the most sought after Nigerian guitarist in the music industry, he said, “I’ve always visualized where I wanted to be at a certain level in life. I worked towards it; created a unique brand name, Fiokee. I designed, crafted the way I wanted my guitar to sound like. I wanted to be different from other guitarists. And I started sounding like me rather than sounding like not me. That sold me out”.