Skincare specialist and Plastic surgeon, Dr. Myla Bennett, has officially signed Jessica White as the brand ambassador of her skincare line, Pretty Rx.
As the brand ambassador, Jessica will represent Pretty Rx via a global campaign. This campaign will inspire women to unleash their inner and outer beauty, to enable them to live more confident lives.
Jessica has successfully positioned herself as the ‘model of her generation’. This was after she spent 11years as the face of Maybelline and became the first African American model to hold two separate cosmetic campaigns; Covergirl and Maybelline. After securing her model status by appearing on the catwalk of the infamous Victoria Secret fashion show, Jessica has been on the runways for various fashion houses. She has worked with the likes of Marc Jacobs, Tommy Hilfiger, Ralph Lauren, and De LaRenta. She has also been featured in editorials for Vogue, Teen Vogue, and Harper’s Bazaar. Furthermore, she has been in campaigns for Chloe, Gap, and Covergirl. She was a natural fit for the Pretty Rx brand. Jessica will appear in elements of the brand’s holistic marketing campaign. These campaigns will include print, TV, digital advertising, public relations, social media, and in-store display.
Pretty Rx is a cutting-edge medical grade skin and care line. It was developed by Dr. Myla for the sole purpose of helping women have clear, radiant skin. It also aims at making them feel comfortable so that makeup becomes optional. Dr. Myla has been the skin care specialist to some prominent people in the entertainment industry. Some of them are Grammy Award-winning Singers Toni and Tamara Braxton, Supermodel Ashely Graham, and many more. Dr. Myla’s vision has been to gain exposure to cutting edge products, treatments, and surgical procedures. These procedures will help to prevent, slow down, and even reverse the signs of aging.
Dr. Myla further said, “The concept behind the making of Pretty Rx is to make women look beautiful without hiding themselves behind makeup or photo filters. This is one of the reasons why Jessica White is perfect for Pretty Rx, as she exudes natural beauty inside and out”.
Dr. Myla has been featured on both national and international networks and publications. He has featured on The Tom Joyner Morning Show, NBC, Jet, Radio One and many more.
Dr. Myla has become one of the most sought after plastic surgeons in the nation. He specializes not only in aesthetic surgery of the face and body but in non-surgical facial rejuvenation.
Dr. Myla will soon announce the next projects featuring Jessica White and other beauty influencers across the world.