Instagram has revealed that it is working on a new feature to root out bullying on its platform by allowing users to shadowban people who bully them.
Although, the new feature would enable comments from a bully but would be invisible to everyone but themselves. In essence, leaving them shouting into a void without realizing that their comments are not being seen by others.
The word “shadow ban” talks about a practice of softly silencing posters that many heavy users of the platform accuse Instagram of engaging in. The person is removed from the community without being notified.
Instagram creators believe that the application does this for perceived infractions against the Terms of Service that do not necessarily rise to the level of an outright ban.
The News Agency of Nigeria reports that the new feature is much more deliberate, allowing users to corral their bullies away from the rest of their followers.
According to a statement by the Instagram head Adam Mosseri,
“We’ve heard from young people in our community that they’re reluctant to block, unfollow, or report their bully because it could escalate the situation, especially if they interact with their bully in real life. “Some of these actions also make it difficult for a target to keep track of their bully’s behavior”.
In addition, the social media application has unveiled an automated feature that would encourage people to stop and think before posting hurtful comments.
It further explained that Comments that are flagged by the app while the user is posting them will cause a pop-up that encourages them to “keep Instagram a supportive place.”
Instagram noted that tests from this feature showed that moment of self-reflection would be effective.