Midea Group in partnership with the sole distributor of Midea products in Nigeria, Somotex Nigeria Limited, one of the biggest distributors of consumers home appliances and electronics in Nigeria, at a media event on the 15th of May, 2019 signed and unveiled Adebola Adeyela popular referred to as ‘Lizzy Jay Omo Ibadan’ as the new brand ambassador of the company. Adebola is a comic actress and also a singer, she has produced over 100 skits with more than 25 million views on Facebook, Instagram, and YouTube.
The choice for this popular comic actress is based on her hilarious comic acts which with the objective of Midea brand to make life more convenient and pleasant through technological innovation that brings satisfaction and happiness to families.
Speaking on the new ambassadorial deal, ‘Omo Ibadan Coshin Santa’ who manages large followership on IG said, she is delighted to be representing a global brand and she is committed to the Midea goal of bringing fun and satisfaction to their customers.
Commenting on the deal, the General Manager of Somotex Nigeria Limited, Mr. Vinod Khatwani said, ” Midea is committed to improving lives by heeding to the principle of ‘creating value for customers’ and focus at continuous technological Innovation to improve products and services for ultimate customer satisfaction”.
Speaking at the media unveiling, Somotex Marketing Communications Manager, Mr. Seye Oduwaye, validated that the brand’s commitment to providing durable products to their customers.
He further said Midea has a global legacy for quality and innovation, having won over 35 quality certification awards internationally with over 6,000 patents on innovations.
We have selected an ambassador that brings us closer to the customers. Midea as a global brand is home to the needs our Nigerian customers.
Through Somotex wide distribution network, Midea products available in Nigeria are Commercial ACs, Kitchen Appliances, Air conditioners, Gas cookers, Washing Machine, Deep Freezers and Refrigerators all of which comes with standard manufacturer warranty.