Google unveils new social media platform, Shoelace

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Google unveils new social media platform, Shoelace

Google has unveiled a new social media platform, Shoelace.

As Google is trying its hand at penetrating the social media market with the release of its latest platform, Shoelace. The launch comes in just weeks after the technology company retired Google+, a social network that was created in 2011. 

The most notable difference between the recently-canceled Google+ and Shoelace is that the former was created to rival Facebook, while the latter is said to focus specifically on connecting people based on events and interests. 

According to the writer for The South African, Cheryl Kahla, users will ‘be able to search by interest and Shoelace will share things to do with people in your immediate area’ based on common pastimes. 

Kahla added that:

“Events and activities are called ‘Loops’, and users can organize and participate in Loops. Think of them as the equivalent of Facebook Events. They’re an opportunity to explore a new city or meet new people”.

The new social media platform has been developed by Google’s experimental Area 120 product development workshop and is currently only available in New York City, on both IOS and Android devices. 

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There has been no word on when the social network is set to be launched worldwide. 


Africh Royale

Africh Royale

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